Green marketing is nothing new. But finally, in 2020, the passion and determination it has inspired in the upcoming generation is unprecedented. Keep these thoughts in mind when considering your brand’s approach to sustainability: 💚Urgency: Don’t be fooled into thinking you have years to get your brand’s eco-policies in order. Young activists are loud, and they have the ears of many -- their peers, their governments and their parents. They are influencing the way adults are buying, and the businesses they support. 💚Sustainability is about a lot more than using recycled materials. It encompasses your business’s manufacturing operations, treatment of employees, social responsibility and much more. 💚Millennials are the most willing to pay more for eco-friendly products at 61%, but that’s not the whole story. Gen Xers follow close behind, and even the much-maligned Baby Boomers responded with 46% in favor of higher prices for more sustainable products.
0 Comments
https://www.greenbiz.com/article/do-consumers-reward-companies-their-climate-leadership Do you know who your target market is and what they want? This article would indicate that about 40% of people surveyed would reward companies that lead in climate change/sustainability efforts by preferring their products of others that do not. 40% is still a good chunk of the market. Is sustainability part of your brand's strategy? TerreGreen Consulting & Evolve Branding Tina Terrezza Founder/Sr. Brand Director BRAND, REBRAND, REINVENT Transform Your Vision www.evolvebranding.ca www.terregreen.com Email: [email protected] #sustainability #climatechange #rebranding #sustainabilitybranding "To build an effective brand community, you must reject the premise that everything an organization does or offers must generate profit or exist within a transaction. Instead, community-building efforts will help consumers see more long-term value in your brand."
Three Tips for Building True Community 1️⃣ Go beyond the transaction. Make sure you go far beyond building transactional relationships. It's not enough to offer coupons or simply invite someone to a virtual or in-person event. 2️⃣ Define how you're helping members. Articulate exactly how you're enriching the lives of community members — help them, not just your corporate goals. 3️⃣ Think small. Community happens in small experiences. Intentionally create what we call "campfire experiences," which are intimate experiences where participants have proximity, permission, and time to connect with a small group. Contact me for a complimentary consultation to create thoughtful and creative long-term value for your brand! TerreGreen Consulting & Evolve Branding Tina Terrezza Founder/Sr. Brand Director BRAND, REBRAND, REINVENT Transform Your Vision Hubspot www.evolvebranding.ca www.terregreen.com Email: [email protected] #brandbuilding #sustainabilitybranding #reinvent #rebranding #emergestronger If your company has made it to #5 or after... and you are looking to Find the Fast-Moving Water or Do Something Counter Intuitive and Creative; reach out for a complimentary discovery call to Brand ReBrand and ReInvent! ✅Mind Shift #1: Realize That Your Own Psychology Will Make Or Break Your Company ✅Mind Shift #2: Acknowledge That It’s Worse Than You Think ✅Mind Shift #3: From Playing to Win to Playing Not to Lose ✅Mind Shift #4: Embrace the Crisis ✅Mind Shift #5: Recommit Emotionally to Your Mission ✅Mind Shift #6: Return to Creativity to Find The Fast-Moving Water ✅Mind Shift #7: Pushing Hard When Others Don’t ✅Mind Shift #8: Saying “Screw It!” And Doing Something Counter-Intuitive and Creative Branding is everything.
And that will never change. So, whatever you do, don’t take it lightly. https://techjury.net/blog/branding-statistics/#gref Don't Go Back.... Join the Covid Covenant and commitment to not go back to normal; but rather — with the same speed, scale, scope, and courage we saw in response to #COVID19 — go big and go now towards a #regenerative future. sustainablebrands.com/read/walking-the-talk/the-covid-covenant-don-t-go-back-go-big-and-go-now?utm_source=LinkedIn&utm_medium=SBpage&utm_campaign=social #brandbuilding #reinvent #rebranding #emergestronger #covidcovenant #sustainabilitymatters From here on; it's not just what you say... it's what you do...
Building your future brand is not just about how or what you communicate... it's the action you pledge to take, the message you provide and the promises you execute upon! https://sustainablebrands.com/read/marketing-and-comms/brands-speak-out-to-support-black-lives-matter-but-actions-speak-louder?utm_source=newsletter&utm_medium=email&utm_campaign=nl_200608 Building a sustainable business takes eons longer than telling the world your brand jumped on the eco-friendly bandwagon. Retailers will want to start with a sound rebranding strategy. Give rebranding the attention it deserves and the rewards will follow. TerreGreen Consulting has been focused on the environment for many years and can provide guidance. Let me know how I can help! #rebranding
https://www.morningbrew.com/retail/stories/2020/05/06/covid19-galvanize-retailers-become-sustainable Forward-thinking, responsible brands are becoming Climate Neutral Certified such as Allbirds, Peak Design, Kickstarter, outdoor footwear brand Icebug, Numi Organic Tea, conscious clothing brand Reformation and nutrient upcycler ReGrained, to name a few. Who will be next?
https://sustainablebrands.com/read/walking-the-talk/90-companies-now-certified-climate-neutral?utm_source=newsletter&utm_medium=email&utm_campaign=nl_200423 |
Author
Tina Terrezza Archives
October 2020
Categories
Categories |