"To build an effective brand community, you must reject the premise that everything an organization does or offers must generate profit or exist within a transaction. Instead, community-building efforts will help consumers see more long-term value in your brand."
Three Tips for Building True Community 1️⃣ Go beyond the transaction. Make sure you go far beyond building transactional relationships. It's not enough to offer coupons or simply invite someone to a virtual or in-person event. 2️⃣ Define how you're helping members. Articulate exactly how you're enriching the lives of community members — help them, not just your corporate goals. 3️⃣ Think small. Community happens in small experiences. Intentionally create what we call "campfire experiences," which are intimate experiences where participants have proximity, permission, and time to connect with a small group. Contact me for a complimentary consultation to create thoughtful and creative long-term value for your brand! TerreGreen Consulting & Evolve Branding Tina Terrezza Founder/Sr. Brand Director BRAND, REBRAND, REINVENT Transform Your Vision Hubspot www.evolvebranding.ca www.terregreen.com Email: [email protected] #brandbuilding #sustainabilitybranding #reinvent #rebranding #emergestronger
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Tina Terrezza Archives
October 2020
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