Green marketing is nothing new. But finally, in 2020, the passion and determination it has inspired in the upcoming generation is unprecedented. Keep these thoughts in mind when considering your brand’s approach to sustainability: 💚Urgency: Don’t be fooled into thinking you have years to get your brand’s eco-policies in order. Young activists are loud, and they have the ears of many -- their peers, their governments and their parents. They are influencing the way adults are buying, and the businesses they support. 💚Sustainability is about a lot more than using recycled materials. It encompasses your business’s manufacturing operations, treatment of employees, social responsibility and much more. 💚Millennials are the most willing to pay more for eco-friendly products at 61%, but that’s not the whole story. Gen Xers follow close behind, and even the much-maligned Baby Boomers responded with 46% in favor of higher prices for more sustainable products.
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Tina Terrezza Archives
October 2020
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