https://www.greenbiz.com/article/do-consumers-reward-companies-their-climate-leadership Do you know who your target market is and what they want? This article would indicate that about 40% of people surveyed would reward companies that lead in climate change/sustainability efforts by preferring their products of others that do not. 40% is still a good chunk of the market. Is sustainability part of your brand's strategy? TerreGreen Consulting & Evolve Branding Tina Terrezza Founder/Sr. Brand Director BRAND, REBRAND, REINVENT Transform Your Vision www.evolvebranding.ca www.terregreen.com Email: [email protected] #sustainability #climatechange #rebranding #sustainabilitybranding
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October 2020
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