"To build an effective brand community, you must reject the premise that everything an organization does or offers must generate profit or exist within a transaction. Instead, community-building efforts will help consumers see more long-term value in your brand."
Three Tips for Building True Community
1️⃣ Go beyond the transaction. Make sure you go far beyond building transactional relationships. It's not enough to offer coupons or simply invite someone to a virtual or in-person event.
2️⃣ Define how you're helping members. Articulate exactly how you're enriching the lives of community members — help them, not just your corporate goals.
3️⃣ Think small. Community happens in small experiences. Intentionally create what we call "campfire experiences," which are intimate experiences where participants have proximity, permission, and time to connect with a small group.
Contact me for a complimentary consultation to create thoughtful and creative long-term value for your brand!
TerreGreen Consulting & Evolve Branding
Founder/Sr. Brand Director
BRAND, REBRAND, REINVENT
Transform Your Vision
#brandbuilding #sustainabilitybranding #reinvent #rebranding #emergestronger
If your company has made it to #5 or after... and you are looking to Find the Fast-Moving Water or Do Something Counter Intuitive and Creative; reach out for a complimentary discovery call to Brand ReBrand and ReInvent!
✅Mind Shift #1: Realize That Your Own Psychology Will Make Or Break Your Company
✅Mind Shift #2: Acknowledge That It’s Worse Than You Think
✅Mind Shift #3: From Playing to Win to Playing Not to Lose
✅Mind Shift #4: Embrace the Crisis
✅Mind Shift #5: Recommit Emotionally to Your Mission
✅Mind Shift #6: Return to Creativity to Find The Fast-Moving Water
✅Mind Shift #7: Pushing Hard When Others Don’t
✅Mind Shift #8: Saying “Screw It!” And Doing Something Counter-Intuitive and Creative
Branding is everything.
And that will never change. So, whatever you do, don’t take it lightly.
Don't Go Back.... Join the Covid Covenant and commitment to not go back to normal; but rather — with the same speed, scale, scope, and courage we saw in response to #COVID19 — go big and go now towards a #regenerative future.
#brandbuilding #reinvent #rebranding #emergestronger #covidcovenant #sustainabilitymatters
From here on; it's not just what you say... it's what you do...
Building your future brand is not just about how or what you communicate... it's the action you pledge to take, the message you provide and the promises you execute upon!
Building a sustainable business takes eons longer than telling the world your brand jumped on the eco-friendly bandwagon. Retailers will want to start with a sound rebranding strategy. Give rebranding the attention it deserves and the rewards will follow. TerreGreen Consulting has been focused on the environment for many years and can provide guidance. Let me know how I can help! #rebranding
Forward-thinking, responsible brands are becoming Climate Neutral Certified such as Allbirds, Peak Design, Kickstarter, outdoor footwear brand Icebug, Numi Organic Tea, conscious clothing brand Reformation and nutrient upcycler ReGrained, to name a few. Who will be next?
"As we approach the 50th anniversary of Starbucks in 2021, we look ahead with a heightened sense of urgency and conviction that we must challenge ourselves, think bigger and do much more in partnership with others to take care of the planet we share," Johnson said in the letter, describing "our commitment to pursue a bold, multi-decade aspiration to become resource positive and give more than we take from the planet. This is an aspiration that we take on recognizing it will come with challenges and will require transformational change."
Listen Up! More companies face increasing pressure to be more vocal about controversial issues as a new generation of consumers led by millennials and Generation Zers continue to demand that they take a firm stand or risk losing business.